Follow For Business: The Wrong Approach to Attracting Potential Customers
I’ve been away from writing directly to you for a while. But the truth is, until I become a best-selling author, there are bills that must be paid, which require me to work a full-time job. I’m also a grad-student.
Today’s blog will be brief. But the thought on my mind pertains to the trend of following Instagram profiles and immediately DM’ing users with products.
People that use social media (i.e. Instagram, Facebook, etc.) can see your product and at least read the basics of your product offerings under your business profile. (Hopefully you’re marketing through a business page or profile instead of a personal one.) It is unnecessary to SPAM Inboxes with your advertisements. Then what do you do when users don’t purchase? You either unfollow them immediately or after a couple of days. Believe me. I’ve seen it happen within the same day of being followed by another Instagram user and following them in return. It’s a poor way to conduct business and the behavior doesn’t in anyway demonstrate your authenticity, or improves the overall perception of whatever you’re selling. In fact, some users probably will never follow your profile or purchase whatever you’re selling just because of the disrespect you’ve demonstrated through social media.
I’ve worked in customer service for over 12 years, interacting with enterprise customers. One thing I have witnessed in the course of building those professional relationships is that just because a customer doesn’t buy now, doesn’t mean that they won’t buy later. Relationship Building is crucial to your desired outcome, which is a sale. Now don’t misunderstand what I’m saying. No one is asking you to check-in with a potential customer on a daily basis. “How are you doing today, Barbara?” And then tomorrow or days afterward, you ask Barbara the same question. Get real. But I am explaining to you the importance of learning how to have genuine conversations and even relationships.
And then there is the realization that no matter how professional you are or your website and profile appears, some customers will not purchase. They don’t have a(n) need or interest, or money for what you’re selling. I’m an African-American author and writer. I am fully aware that there are people, who aren’t interested in my talents, ideals, products or services. Are my profile and social media pages business professional? Do I engage business professionally? Absolutely. It is one strategy among many that are necessary to communicate that you’re legit and take pride in your business. Additionally, I use the ad-campaign features that are available on the various social media platforms to market my business.
If you’re seeking to draw an audience: create a detailed website, which informs visitors about your business and its offerings, obtain and display professional imagery of your products and services, and learn how to network and build relationships with social media users without flooding their Inboxes with information about your wares. If they follow your profile, it is likely that they reviewed your profile beforehand. Use the ad-campaign tools available on social media. The reality is that if a person needs or wants to buy your product, they will purchase, if you make the presentation interesting and/or appealing enough. Factors which drive consumer purchase behavior persist whether the activity occurs within a brick-and-mortar or an online store.
Below are several sites where you can order custom logos, website builds, and other services for your business needs.
Until I write to you again, take care.